YUTH-Young brands booth grant

Carv has graciously approached us to provide two free booths to new brands in the scene that we believe will be making waves in 2026. The importance of not only bringing back an action sports expo to the West Coast, but also making sure new brands have a platform to shine, is highly commendable. It shows Carv is here not just for the legacy brands, but also for the next generation of young business owners trying to make a living in action sports and surfing.

Yüth selected Race-Trac, owned by ripping surfer Kolten Sullivan, who is building a badass traction pad company that feels more like a friend group. The other brand grant was awarded to Residual Stoke, owned by Tanner Waite, a big wave surfer and lifestyle creator who is developing an apparel brand that captures that good feeling you get after being outside, surfing, or just in nature.

New Exhibitors Join the Floor

CARV 2026 has added a wave of new exhibitors that reflects the show’s expanding reach across action sports, outdoor, and coastal lifestyle. Joining the floor for the first time: OluKai, Salty Crew, Hydro Flask, goodr, Howler Brothers, Free Fly, XTRATUF, Sand Cloud, FORMER, Pyzel Surfboards, Vast., and Mid Fin.

“Year one validated what this industry has been asking for — a true West Coast home to come together, do business and reconnect,” said Shoda. “As we head into year two, the momentum behind CARV is undeniable. We’re seeing strong demand from both exhibitors and retailers, and we fully expect a significant increase in participation across the board. Brands are locking in earlier, buyers are making plans sooner, and there’s a real energy building around CARV. The show is going to be not only larger, but more impactful.”

CARV Expo 2026 takes place May 14–15 at the San Diego Convention Center. Attendee registration is open at 

carvexpo.com