Weedmaps Revival In Action Sports
October 22, 2025
Weedmaps have always had one foot in culture. Long before it became a household name for connecting people to dispensaries, the brand was carving out a space in surf, skate, and moto; not as an outsider trying to cash in, but as a lifestyle force that understood what those worlds were about. Now, after a few quiet years, Weedmaps is back in the action sports scene; This time linking up with some of the most influential athletes in the game like Bruce Irons, Colby Raha, and Stevie Williams. And soon, The brand will be bringing in a wave of fresh talent who live and breathe the culture, set to be announced in the near future.
Back in the mid-2010s, Weedmaps made waves on the North Shore of Oʻahu with its now-legendary surf house overlooking Sunset Beach. It wasn’t your average brand activation. The house functioned as a full-on wellness retreat; Yoga at sunrise, chef-made organic meals, surf missions all day, and a mix of music, skate, and chill sessions at night. It became a hangout spot for surfers like Bruce Irons and Nate Fletcher, a place where the line between competition, lifestyle, and recovery blurred.
At the same time, the company pushed into skateboarding with the same energy. Boo Johnson, one of skateboarding’s most style-driven pros, joined the brand early on and became one of its most recognizable faces. Weedmaps sponsored road trips like “The Road to Spannabis,” a wild European mission that mixed skate sessions from Lisbon to Barcelona with cannabis culture and travel storytelling. The brand leaned into the creative side of skating; Road trips, filming, new cities and blending the spirit of skate with the education, prevention, performance, and recovery of cannabis, cbd, and hemp aimed at being the better alternative to opioids and alcohol many athletes fall into.
Then, for a while, things got quiet. Weedmaps shifted focus, and its presence in surf and skate cooled off as the company refined its messaging and navigated a rapidly changing cannabis industry. But behind the scenes, the culture hadn’t gone anywhere and neither had the athletes who built their careers around authenticity and freedom.
Back in the mid-2010s, Weedmaps made waves on the North Shore of Oʻahu with its now-legendary surf house overlooking Sunset Beach. It wasn’t your average brand activation. The house functioned as a full-on wellness retreat; Yoga at sunrise, chef-made organic meals, surf missions all day, and a mix of music, skate, and chill sessions at night. It became a hangout spot for surfers like Bruce Irons and Nate Fletcher, a place where the line between competition, lifestyle, and recovery blurred.
At the same time, the company pushed into skateboarding with the same energy. Boo Johnson, one of skateboarding’s most style-driven pros, joined the brand early on and became one of its most recognizable faces. Weedmaps sponsored road trips like “The Road to Spannabis,” a wild European mission that mixed skate sessions from Lisbon to Barcelona with cannabis culture and travel storytelling. The brand leaned into the creative side of skating; Road trips, filming, new cities and blending the spirit of skate with the education, prevention, performance, and recovery of cannabis, cbd, and hemp aimed at being the better alternative to opioids and alcohol many athletes fall into.
Then, for a while, things got quiet. Weedmaps shifted focus, and its presence in surf and skate cooled off as the company refined its messaging and navigated a rapidly changing cannabis industry. But behind the scenes, the culture hadn’t gone anywhere and neither had the athletes who built their careers around authenticity and freedom.
Now, Weedmaps is re-emerging in action sports with a clearer vision and a sharper message. The roster says it all: Bruce Irons representing surf, Stevie Williams flying the flag for skate, style, and performance, and Colby Raha bringing his unmatched energy from freestyle motocross. These aren’t random signings, they’re athletes who live what Weedmaps stands for: creativity, freedom, recovery, and community.
The brand’s return isn’t about shock value anymore; it’s about normalization. The conversation around cannabis has evolved dramatically since their first surf house in Hawaii. Today, it’s tied to wellness, recovery, and self-care; All things that matter deeply to athletes who put their bodies on the line. Weedmaps’ presence now feels less like rebellion and more like evolution.
By linking up with legends like Bruce Irons, who has lived the highs and lows of surf stardom, and with modern icons like Stevie Williams and Kolby Raha, Weedmaps is positioning itself at the intersection of authenticity and progression. These athletes aren’t corporate poster kids, they’re storytellers, style leaders, and proof that action sports has always thrived on individuality. Weedmaps is giving that energy a platform again, connecting the dots between sport, culture, and wellness in a way that feels truer to the times.
Whether it’s a skate trip through Spain, a surf house on the North Shore, or a world record jump in the desert, Weedmaps is back in the mix and what they have coming will surprise you.
